Search captures revenue intent by validating and refining buying decisions across modern purchase journeys. Learn why search plays a critical role even when discovery starts elsewhere.

Paid vs organic traffic highlights how paid channels deliver immediate visibility, while organic traffic compounds over time through SEO to support sustainable long-term growth.

Organic search drives over half of website traffic across industries. This insight explains why SEO remains the most sustainable long-term acquisition channel, even as paid media and AI-driven search continue to evolve.